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Sweden rocks
our world! The multi-talented trio of Alex Kress, Richard Agerbeek
and Leja Kress play together in our favorite band, design our website
and even
photographed everybody in our catalog. They produced our
first single "Sparkle Pop"
and contributed the brilliant
B-side, "Wild Fashion." To learn more about Sweden visit
their site swedenmusic.com...
What inspired your hit single "Wild Fashion"?
We wanted to do a melancholy pop song. It's a song about fashion-obsessed
teens and
their need to be accepted and rejected at the same time.
Accepted by the "cool" kids
they aspire to be and rejected
by the boring "normal" people who just don't understand.
What was your look in the 80's?
Richard: Technically over a span of the decade I went from JC Penny
dork to redneck to
Chess King new waver to punk rock goth to just
plain hard core straight edge and finally
ending in art school thrift.
Alex+Leja: We like to call our look in the 80's "goth-lite." We
wore lots of black and
white striped tights, Boy of London and tu-tus
with new wave asymmetrical haircuts.
Our nickname was the Bananarama
twins!
What was the first concerts you guys went to?
Richard: Cyndi Lauper, but I saw Billy Idol right after that!
Alex+Leja:
Olivia Newton-John when we were 12 – our parents took us to
that one.
The next one was the Madonna "Like a Virgin" tour – our
parents dropped us off!!!
So, what would you guys say are your favorite all-time bands?
Radiohead, Primal Scream, Spacemen 3, The Stone Roses, New Order,
Blondie, The
Fall, Fad Gadget and Joy Division
Who are your design idols?
Verner Panton, Joe Columbo, Charles and Ray Eames, Eero Saarinen,
Robert Indiana, Saul Bass, Mumbleboy, Buro Destruct, Mike Mills,
Jamie Reid, Steven Sprouse and
United Bamboo
Hey Mr. DJ, what's spinning in the Sweden loft these days?
The new Primal Scream, Sexual Harassment on the Anti-New York compilation,
Boards
of Canada, Mount Vernon Arts Lab, lots of New Order and Sparkle
Pop by Fred Flare!!!
Hey, Richard, what's it like to be in a band with your girlfriend
and her
twin sister?
It's been a lot of fun. It's like I'm the privileged
honorary third twin in a private twin club.
When we get in a good
long jam we can
go on forever playing
off each other without ever
saying a word. After I started going
out with Leja and we were hanging out with Alex a lot, it
just seemed
like the three of us were destined to be in a band. We just looked
like a band
and we figured
why not?…
Got any fun plans for the Holidays?
Richard will travel to South Carolina, watch football, shop at Walmart
and eat at Shoney’s (the
Applebee’s of the South). Alex
+ Leja will travel to Pittsburgh, watch Lifetime movies, shop at
Bloomingdale’s and eat at Applebee’s (the Shoney’s
of the East).
What's in store for Sweden in 2003?
We're going to buy a car, buy some land in the country, make a new
Sweden record, Alex
will tie the knot and, of course, the Sweden
World Domination Tour!
11/2002 |
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